Online Ads Help Recruit Participants for COVID-19 Efforts

Khrysti Nazzaro - May 8, 2020

MoreVisibility is proud to partner with preeminent hospital systems throughout the United States creating and managing their Digital Marketing strategies and campaigns in order to serve a variety of public health needs. Now more than ever, finding participants for COVID-19 research and relief efforts is of paramount concern to these institutions and to the service their work can offer the entire world.

In these cases, MoreVisibility, in collaboration with the hospital system, uses digital ads to identify people online who may meet specific requirements and drive them to the relevant research and support effort.

For NYU Langone, a leading healthcare provider in New York, one current focus is the new COLCORONA trial, which seeks to determine whether the anti-inflammatory medication colchicine can help decrease the progression of disease in people with coronavirus disease 2019 (COVID-19). MoreVisibility is working with NYU Langone to find people in the tri-state area who meet certain criteria.

You can learn more about NYU Langone’s COLCORONA trial on their website.

For Memorial Healthcare System, the preeminent provider in South Florida, the search is on for COVID-19 survivors who are willing to donate blood plasma. MHS is working as part of the Mayo Clinic Convalescent Plasma Expanded Access Program. Through online marketing efforts, we are identifying people whose donations of blood plasma could help to treat and help current sufferers of COVID-19.

Details of Memorial Healthcare System’s blood plasma donation program are available on its website.