Obama refers to this as the “blue print for privacy in the information age”, as of Febuary 23rd, 2012 the United States Government has released a Consumer Privacy Bill of Right’s called, “Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy”. The addendum being presented is a guideline for the future of an individual’s privacy on the internet. It clearly outlines the expectations for companies who use personal data and he specifically asks for voluntary corporation — since it is not a law yet – for corporations to “begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct” Daniel Weitzner, the deputy chief technology officer at the White House, told reporters Wednesday that “principle No. 1 in our Consumer Privacy Bill of Rights is the principle of individual control.”
The Privacy Bill of Rights’ main points:
You can read the entire report here.
Starting to infer how this will affect Search Engine Marketing? What companies do you speculate will be changed the most by this Bill, or will wait to see if it becomes a Law?