Online Privacy Act from President Obama focus is on Individual Control

Bea Halstead - February 24, 2012

Obama refers to this as the “blue print for privacy in the information age”, as of Febuary 23rd, 2012 the United States Government has released a Consumer Privacy Bill of Right’s called, “Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy”.   The addendum being presented is a guideline for the future of an individual’s privacy on the internet.  It clearly outlines the expectations for companies who use personal data and he specifically asks for voluntary corporation — since it is not a law yet – for corporations to “begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct”  Daniel Weitzner, the deputy chief technology officer at the White House, told reporters Wednesday that “principle No. 1 in our Consumer Privacy Bill of Rights is the principle of individual control.”

The Privacy Bill of Rights’ main points:

  • “Individual Control: Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
  • “Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices.
  • “Respect for Context: Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
  • “Security: Consumers have a right to secure and responsible handling of personal data.
  • “Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
  • “Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
  • “Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.”

You can read the entire report here.

Starting to infer how this will affect Search Engine Marketing?  What companies do you speculate will be changed the most by this Bill, or will wait to see if it becomes a Law?

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