Online Remarketing Growing As Perfect Complement To Traditional Search

Max Braglia - August 13, 2013

Search engine advertising is one of the easiest and most powerful ways to market your business online, thanks to its cost effectiveness, speed of implementation, and its ability to track and measure results.

As recent research shows, online retailers are allocating more marketing dollars to remarketing campaigns to complement traditional search and as a tool to target consumers who have already visited their website.

According to leading market research company eMarketer, there is in fact evidence that consumers do notice and act on remarketing advertising: nearly three out of five US online buyers surveyed in 2013 said that they had noticed ads for products they previously looked up.

The major takeaway finding from the research is that half of those surveyed said that they went to two or more sites in order to research their last purchase, which suggests that they took their time before buying. In those cases, a retargeted ad may have helped by keeping the product and retailer in mind while they conducted their research online.

In conclusion, remarketing advertising can be a powerful way to keep your target audience engaged as it goes through the purchasing process.  To learn more about how remarketing advertising can help your business earn a higher ROI on marketing dollars spent, contact one of the qualified Marketing Professionals at MoreVisibility.