Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

June 1 2017

Google Hire – The Giant’s Newest Venture

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Google has quietly launched their new job search platform, Google Hire, and we’re all itching to find out what it’s all about. The website is currently live; however, you cannot sign in yet. Google has been relatively quiet with this roll out, not offering many details.

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May 11 2017

Changes to Google AdWords Enhanced CPC (ECPC) Bidding Strategy

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As announced on the Google Ads Developer Blog on May 9th, AdWords is changing Enhanced CPC (ECPC) to further assist you in increasing total conversions.  Previously, ECPC automatically raised bids by up to 30% when the system thinks a click is more likely to lead to a conversion. Alternatively, if a click seems less likely to lead to a conversion, bids would be lowered. Google is now removing the 30% bid cap to account for the differences in conversion rates among the audience and location dimensions.

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May 2 2017

Household Income Targeting in Google AdWords

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Targeting by household income (HHI) is a staple when working with programmatic & display companies. Wouldn’t it be great to be able to add in similar HHI targeting in Google AdWords? Oh wait, you can! Although a somewhat hidden option within the interface, it only takes a few additional steps to set up. By doing so, you can get some incredible insight into how wealthy the users interacting with your ads are. Taking it a step further, you can use that data to optimize your campaigns (both search and display).

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