Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
As a digital marketer, it is important to understand where your ad(s) appear within a Google Search results page. Contrary to popular belief, Google’s average position metric is not a true indicator of where an ad appears on the page. Technically, an ad position of “1” represents that your ad will be positioned before all other ads, but it doesn’t mean the ad will be at the absolute top location.
Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status.
For businesses looking to grow revenue from their product catalog, Amazon should not be ignored. Once a business is approved as a vendor or seller, Amazon Marketing Services has three core ad units available. Each is detailed below, along with availability of the ad type for Amazon Vendors and Sellers (details on vendor and sellers available here).