Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
To bid or not to bid, that is the question…
If I had a dollar for every client who objected to, or at least questioned the reason for bidding on brand keywords, I would be one rich woman! As of late, I’ve had this conversation with a variety of clients. The main argument of course is, “why should I pay to show on my branded terms when I rank first organically?” There are many reasons why you should be in the top paid slot on the SERPs for brand searches, however today I’m going to focus on the most important one.
Amazon.com is the United States’ largest online search engine for ecommerce products. As either an Amazon Vendor or an Amazon Seller you can reach innumerable consumers 24/7 with the right advertising strategy.
In the past, online advertising was simple. Do some keyword research, build a campaign, track your progress and tailor as you go. Today, marketers’ digital advertising options go far beyond traditional keyword search. As a result, Interactive Advertising professionals must be agile, knowledgeable and savvy enough to take advantage of a range of new and emerging digital ad innovations and opportunities.