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When advertisers began using Performance Max campaigns, early adopters had one primary complaint: a lack of insight into who was seeing ads, what searches ads were shown for and what channels were performing well. While the later question is still somewhat unknown, the Insights Page has evolved over time and has been extremely useful in helping answer some of these key questions about Performance Max campaigns. The Insights Page can be found by clicking into your Performance Max campaign and navigating to the “Insights” tab found in the left navigation.
Google Ads Performance Max is a relatively new campaign type that uses machine learning models to generate conversions. It provides a “unified buying service” to all Google Ads inventory, meaning that your ads show across all Google properties. With little time investment, one campaign can have your ads created and running across YouTube, Display, Search, Discover, Gmail, and Maps!
In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.
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