Cutting edge digital advertising.

Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

April 26 2023

Understanding Performance Max with the Insights Page

by Jill Goldstein

When advertisers began using Performance Max campaigns, early adopters had one primary complaint: a lack of insight into who was seeing ads, what searches ads were shown for and what channels were performing well. While the later question is still somewhat unknown, the Insights Page has evolved over time and has been extremely useful in helping answer some of these key questions about Performance Max campaigns. The Insights Page can be found by clicking into your Performance Max campaign and navigating to the “Insights” tab found in the left navigation.

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April 18 2023

Getting Started with Performance Max Campaigns is Quick and Easy

by April Nelson

Google Ads Performance Max is a relatively new campaign type that uses machine learning models to generate conversions. It provides a “unified buying service” to all Google Ads inventory, meaning that your ads show across all Google properties. With little time investment, one campaign can have your ads created and running across YouTube, Display, Search, Discover, Gmail, and Maps!

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March 27 2023

Performance Max Campaigns are Here to Stay

by April Nelson

In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.

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