Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

May 1 2019

Moving from Last-Click to Position-Based Attribution Modeling


On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that participated in the conversion process.

In this video, Fiorella Öxndal and Max Braglia discuss the implications of changing from the traditional Last-Click attribution model to Position-Based.

If you have any questions, please reach out to the experts at MoreVisibility for assistance.

April 9 2019

Elevate Your Paid Advertising Campaigns with AI & Machine Learning


Advertising platforms, including Google Ads, have made great strides over the last several years implementing a form of Artificial Intelligence (AI), called Machine Learning (ML). With ML, algorithms are able to learn and adapt to new information, allowing the platforms to take the collateral we as marketers provide—images, videos, headlines, ad copy—and combine them for the most optimal performance. But how much should marketers trust machines to run their campaigns? Hear what Lisa Hutt, a senior member of our Clients Services team, thinks about this.

If you have any questions, please reach out to the experts at MoreVisibility for assistance.

March 28 2019

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon


Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions.

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