Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

March 27 2007

Let’s Talk Real Data

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Are you making an “impression” online or are you still waiting for the cell phone to ring based on your last direct mail piece? Let’s talk about the real state of the real estate industry.

There are many variables that pose challenges to the Real Estate Industry and competition is probably one of the strongest ones, so when potential buyers are looking for a home, it is important to be accessible in the search engines.

Direct mail is probably not going to cut it given that most of us take the mail to the trash can before reading it. Murphy’s Law plays a role in decision making. When you finally decide to buy a home, all of the direct mail that had gone to the trash can is no longer in your hands, but the internet exists at the click of a mouse.

Experts in the industry claim that over 44% of sales come from referrals and 11% come from past clients. This highlights the importance of staying in touch with your database.

The other half of sales come from other sources, and last year NAR reported that 7% came from the Internet, but that’s changing and changing rapidly. We can’t ignore the fact that almost 75% of consumers go to the internet to begin their search for a new home. In fact, it was recently quoted that over 5% of all searches performed daily were consumers searching for a new residence.

Understanding this data and following the trend dictated by the market is necessary. Are you making the right “impression”?

March 26 2007

“Voila!” MSN’s “Gatineau” is coming soon

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“Fortunae meae, multorum faber”. The motto refers to the timber industry and the great name of the citizens of Gatineau, Quebec, Canada.

It is also the code-name of MSN’s new Web Analytics project. “Gatineau” is scheduled to be released to United States MSN AdCenter customers sometime in mid 2007.

“…The target audience for this project is broadly similar to the target audience for Google Analytics – though it’s emphatically not our intention simply to replicate the functionality within that product.”, said Ian Thomas, the director of Microsoft’s Gatineau project, on his blog “Lies, Damned Lies…”

According to Thomas, “Gatineau” is based on technology acquired from DeepMatrix Corporation, which MSN acquired in 2006. “The next step for the project is an invitation-only beta program which we expect to start within the next few months.”

When we know more information, we will be sure to post it here and to let you know!

March 23 2007

What Does The Future Hold for Mobile Search?

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I recently encountered a good article summarizing the mobile search experience, its challenges and the problems advertisers face when turning to mobile advertising. Mobile devices are used more and more throughout the US and worldwide for business purposes. People access their emails, get news, weather and sports updates, and some surf the net on the go. Google and Yahoo have already introduced and operate email clients suitable for mobile devices, and the major search engines offer mobile customized search versions.
But is mobile search really convenient?

Mobile search tools are constantly being evaluated, experimented with and developed in order to expand the network of users and advertisers, and make the Mobile advertising a legitimate market. 3 major obstacles are currently a “bone in the neck” for those wishing to boost the mobile advertising start up:
1) What type of results should be returned for a search query?
2) How should a user’s location be determined?
and most challenging:
3) How to deal with the limitation of a small display screen?

The answers are still not clear. Returning search results may not be difficult to resolve, but the question remains how many results to return without requiring the user to scroll? MSN has an advertising model called “pay per call” which appears to be suitable for mobile phones. To date, there doesn’t appear to be any other paid search advertising programs for mobile search.

In the future we are more likely to see mobile versions of websites and potentially online advertisements that are interactive and allow actions such as ordering products and/or services. As of now, the market is still in its infancy and may not be a profitable venue for internet marketers, but who knows what the future holds?

For the article: http://www.easynet.co.il/sem_articles/mobile_search.php

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