Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
If you don’t like the weather, just wait 10 minutes! This saying also applies to the dynamic search industry. If there is one thing that is certain about the future of search engines, it is that they will continue to change frequently. For example, I often find myself discussing a Search Engine Marketing topic with a client and the very next day, the same topic we discussed is completely outdated. It could be something as basic as online market share percentage, to a search engine completely changing who they are partnering with. (see next paragraph for more on this topic) The Search Engine Marketing industry is so completely dynamic and constantly changing, and always keeps me on my toes!
A perfect example of how things rarely stay stagnant for too long, is with the search engine http://www.miva.com/ . Miva is one of the search engines we submit many of our clients to. MIVA recently announced that they will be dropping Yahoo and signing on with Google. In more simplistic terms, the search results will no longer be generated from Yahoo’s database; they will come from Google. This change should occur later this month. Being that Google accounts for the majority of the market share, it is not surprising that other engines, such as MIVA, would want to partner with them. Click here to read the entire article (Did I also mention that MIVA was previously called Findwhat?)
Another example of how this industry doesn’t wait for anyone is the constant evolution of Search Engine Algorithms. The top search engines are constantly tweaking their algorithms and filters, and spiders continue to improve. Simple changes to an algorithm can have a noticeable impact on the way your site is positioned within the search results. It is critical to be aware of such changes within the industry, and take a proactive approach.
A great way to keep up with the constant changes is to sign up for newsletters and articles from various publications. They are free and very informative. Here are just a few that I find useful:
The Search Engine Marketing industry is never static, and things will continue to change rapidly, however articles and publications like those mentioned above can certainly provide some insight! Happy reading.
A website redesign where Search Engine Optimization (SEO) has been an essential ingredient from the very beginning will outperform in terms of search engine visibility when compared to a website redesign where SEO has been included as a last step. If a redesign is guided through the SEO lens, success will be envisioned because it is not only a time-saving strategy, but also a cost-effective one
Still, it’s typical for clients that come to us say that they would like to consider SEO now since their site is almost ready to be launched. This is puzzling to me. They’ve already spent a significant amount of money in redesign and never included SEO in that budget? Now, they want to budget for SEO after their money for the project is almost gone, or the redesign is nearly complete.
What are the consequences of the previous situation? Well, there are several, but the essence remains in having redesigned for look and feel without taking into consideration that this beautiful website may not be found prominently in the search engines.Read More
Ever since Search Engine Marketing (SEM) became such a necessity in the e-commerce world, there have been thousands of articles written about the practical aspects of SEM and ways to bring more traffic to your site. Most of these articles touch the dry facts regarding conversions, costs and results.
Now, that the holiday’s hustle and bustles all behind us, it ‘s the best time to rethink your marketing methods and turn to your emotional side. All purchases are made out of emotion, our consumption behavior is emotion driven-it’s a psychological fact. Let’s use those emotions to show your web site how much you love it! When you love it, most likely your customers will too! Treat your site with emotion and make it so easy to fall in love with!
If your web site offers what the customer is looking for, while delivering a positive experience and a user friendly attitude, it will leave a favorable taste in the client’s mouth and they will come back for more.
One strategy is to create a high level of involvement among your regular site visitors by creating direct communication and even personal communication with your visitors. A “blog” where you address your visitors or a forum where your visitors are communicating amongst themselves can be effective.
Try to avoid annoying problems like broken links, offering products that are unavailable, etc. Navigation through your site should be easy and clear. Any negative experience will be remembered by your visitors and inhibit them from returning. Make it a habit to visit your site on a regular basis. Click through all the links and make sure your site is running smoothly. This way, if there are any glitches, you will be the first person to see them.
Work on building trust; make sure your contact information is easy to find. Though you do not have to identify yourself; people do like to buy from a trusted source.
Remember-what usually brings a visitor back to a site is the level of curiosity / interest that you were able to produce with the visitor. Treat your web site with love and watch your customers fall in love with it!