Digital Advertising is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal campaigns. When engaging in Paid Digital, such as paid search, display media, social media advertising and remarketing, it’s extremely important that your efforts are backed by knowledge and strategy. Here, our Digital Advertising experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Google recently announced that new reporting metrics are now available within the Google Ads platform to better report on video campaigns; more specifically, to report on video ad frequency. Since serving ads in excess can be a waste of marketing dollars (as well as a frustration to potential clients / customers), it’s important to be able to really understand how many users are seeing ads – and how often.
Advertisers want to show up where their target audience is spending time, which today includes YouTube, more than ever. Yet, a worry when advertising on YouTube is the type of content that your advertisement may be showing alongside of. Concerns include videos that are sexually suggestive, contain racist undertones, or a plethora of other issues that have caused some brands to shy away from the platform.