Search Engine Marketing Blog

Cutting edge interactive advertising.

Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.

May 22 2018

What Do Search Query Reports Really Tell Us?

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Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report  in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.

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May 17 2018

MoreVisibility Hosts a Digital Marketing Summit at Google’s Office in New York

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In continuing with our mission of educating Digital Marketers, MoreVisibility will be returning to Google’s New York office in June 2018 for a Digital Marketing Summit. The exclusive event, Accelerate Audience Growth with Google: Advanced Ad Techniques, will feature MoreVisibility and Google product experts, and will provide insights into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, voice search, display and beyond.

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May 10 2018

Top 4 SEM Tips from Our April 10 Workshop with Google

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On April 10, 2018 MoreVisibility, alongside Google product experts, hosted another successful live event that brought South Florida marketers the latest information and tips to improve their digital strategies. In case you weren’t able to attend, here are the top 4 SEM ideas from the workshop:

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