Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
Over the past decade, machine learning and artificial intelligence have grown immensely. Due to this, Google’s AdWords and Advertising network have become more predictive and intelligent.
Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.
In continuing with our mission of educating Digital Marketers, MoreVisibility will be returning to Google’s New York office in June 2018 for a Digital Marketing Summit. The exclusive event, Accelerate Audience Growth with Google: Advanced Ad Techniques, will feature MoreVisibility and Google product experts, and will provide insights into customer acquisition, retention and conversion leveraging Google’s advertising platforms to maximize ROI in mobile, voice search, display and beyond.