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As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.
Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.
One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.