Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
On April 10, 2018 MoreVisibility, alongside Google product experts, hosted another successful live event that brought South Florida marketers the latest information and tips to improve their digital strategies. In case you weren’t able to attend, here are the top 4 SEM ideas from the workshop:
MoreVisibility is proud to support The Lord’s Place SleepOut 2018! The goal of SleepOut was to raise awareness to help break the cycle of homelessness in Palm Beach County. Attendees could chose to SleepOut and camp outside at the event, or SleepIn and camp at home. This event resonates with young families who are looking to teach their children about the power of giving and appreciation. This unique approach gives individuals a small sense of what it is like to be homeless, and have to sleep without the comforts of a bed.
During 2017, the world experienced brand safety issues, fake news and highly publicized extremist content plaguing various ad networks. In the same year, over 3.2 billion ads were taken down by Google for violating their Advertising policies, which is nearly twice the amount from 2016. Among the ads taken were: