Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
One of AdWords most under-utilized ad extensions is finally getting the boot. As of January 2018, review extensions will no longer show with ads. In the month of February 2018, review extensions will be deleted entirely from the AdWords interface (which also includes performance data) as noted in its relevant support page below.
From blogs to webinars to podcasts, MoreVisibility has gathered the most popular content we published in 2017 regarding SEM news and tips.
Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.