Search engine marketing (SEM) is a rapidly changing field rife with opportunities, but it takes expertise and experience to run optimal interactive advertising campaigns. When engaging in digital advertising, such as paid search, display media, social media advertising and remarketing, it's extremely important that your efforts are backed by knowledge and strategy. Here, our SEM experts provide the tips and information you can use to improve your campaigns, and your ROI. To stay up to date on our search engine marketing blog, subscribe to our feed.
With advances in tracking, artificial intelligence and predictive technologies, it can seem difficult to always stay on top of Google’s platforms’ increasingly sophisticated options. On October 11, 2017 MoreVisibility, alongside Google product experts, hosted a successful live event that brought South Florida marketers the latest information and tips to improve digital strategies.
As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.
Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.