Reach Your Ideal Customer with Google Adwords Affinity Segments

Max Braglia - July 30, 2013

One of the biggest challenges that brand advertisers face online is to be able to reach the audience that matters most to their brand. To help advertisers simplify and consolidate the task of engaging with their target audience, Google has recently announced the launch of Affinity Segments in AdWords and YouTube.

Structured with TV-style audiences in mind, Affinity Segments are new ways to bid on Interest Categories in the Display Network. Composed of 80 unique lifestyle segments based on interest categories and demographics, Affinity Segments makes it easier for Brands to reach their target audience at scale, based on their interests.

In order to understand someone’s affinity, Google’s system takes into consideration a variety of factors, like the types of pages a user visits, the frequency of the visits, and the time spent on such pages.

To use Affinity Segments, you would simply add interest categories to your ad group, in order to reach people interested in products or services that are similar to the ones that your business is currently offering, even when those people are not browsing websites directly related to such products.

In conclusion, you can effectively use Affinity Segments to expand your online reach and focus on engaging with the audience that matters the most to your business. – To learn more about this exciting new Google feature, and how you can earn a higher ROI on your online marketing efforts, contact one of the qualified Marketing Strategists at MoreVisibility.