Save Time and Money with the Conversion Optimizer

Sonya Wood - February 3, 2009

Conversion Optimizer is a Google AdWords tool that manages your keyword-level bids to deliver as many conversions as possible at the cost per conversion goal that you specify.

People in the search engine marketing industry, are always looking for more conversions at a lower cost. Who isn’t? Constantly monitoring your keyword bids and trying to find that “sweet spot” for a cost per conversion can be time consuming and often, overwhelming. With the Conversion Optimizer, there are no more CPC adjustments needed to reach your goal. You set your max CPA (cost per acquisition) and the tool will automatically change your bids based on those goals.

By analyzing historical information for search terms in your campaign, Conversion Optimizer determines how likely your keyword is to trigger a conversion. It will adjust your CPC bid according. Geographic locations are also taken into consideration since the likelihood of a conversion can vary per location.

Automated bid management tools can be very expensive but Google’s Conversion Optimizer is free. However, there are some requirements that must be met however. First, Adwords Conversion Tracking code must be enabled and placed on conversion points within your website. Second, the campaign must have had at least 30 conversions in the last 30 days. The tool relies on conversion history in order to make accurate predictions about your future conversion rate.

Keep in mind that you will still be paying per click even though you are designating a CPA. You can change your CPA bid as many times as you like and can disable this feature at any time.

By using the available tools and trusted methodologies, it is possible to increase your conversions while decreasing your overall costs. Conversion Optimizer is a tool that could not only save you time, but also save you money.