Articles in the Search Engine Marketing Category

Search engine marketing is still the “bread and butter” of many digital marketing strategies. Learn about platform features and practices that will make your cost-per-click campaigns successful through their lifecycles – from impression, to click, to conversion. Our experts explore keyword strategy, ad copy, campaign structure & organization, bid strategy and more on our blog.

November 6 2017

Import Google Merchant Center Feeds Into Bing

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Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.

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September 14 2017

A Guide for Writing Ad Copy That Captures Your Audience’s Attention

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Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.

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April 3 2017

5 Benefits of Dynamic Search Ads

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Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

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