Articles in the Search Engine Marketing Category

Search engine marketing is still the “bread and butter” of many digital marketing strategies. Learn about platform features and practices that will make your cost-per-click campaigns successful through their lifecycles – from impression, to click, to conversion. Our experts explore keyword strategy, ad copy, campaign structure & organization, bid strategy and more on our blog.

August 13 2013

Online Remarketing Growing As Perfect Complement To Traditional Search

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Search engine advertising is one of the easiest and most powerful ways to market your business online, thanks to its cost effectiveness, speed of implementation, and its ability to track and measure results.

As recent research shows, online retailers are allocating more marketing dollars to remarketing campaigns to complement traditional search and as a tool to target consumers who have already visited their website.

According to leading market research company eMarketer, there is in fact evidence that consumers do notice and act on remarketing advertising: nearly three out of five US online buyers surveyed in 2013 said that they had noticed ads for products they previously looked up.

The major takeaway finding from the research is that half of those surveyed said that they went to two or more sites in order to research their last purchase, which suggests that they took their time before buying. In those cases, a retargeted ad may have helped by keeping the product and retailer in mind while they conducted their research online.

In conclusion, remarketing advertising can be a powerful way to keep your target audience engaged as it goes through the purchasing process.  To learn more about how remarketing advertising can help your business earn a higher ROI on marketing dollars spent, contact one of the qualified Marketing Professionals at MoreVisibility.

July 30 2013

Reach Your Ideal Customer with Google Adwords Affinity Segments

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One of the biggest challenges that brand advertisers face online is to be able to reach the audience that matters most to their brand. To help advertisers simplify and consolidate the task of engaging with their target audience, Google has recently announced the launch of Affinity Segments in AdWords and YouTube.

Structured with TV-style audiences in mind, Affinity Segments are new ways to bid on Interest Categories in the Display Network. Composed of 80 unique lifestyle segments based on interest categories and demographics, Affinity Segments makes it easier for Brands to reach their target audience at scale, based on their interests.

In order to understand someone’s affinity, Google’s system takes into consideration a variety of factors, like the types of pages a user visits, the frequency of the visits, and the time spent on such pages.

To use Affinity Segments, you would simply add interest categories to your ad group, in order to reach people interested in products or services that are similar to the ones that your business is currently offering, even when those people are not browsing websites directly related to such products.

In conclusion, you can effectively use Affinity Segments to expand your online reach and focus on engaging with the audience that matters the most to your business. – To learn more about this exciting new Google feature, and how you can earn a higher ROI on your online marketing efforts, contact one of the qualified Marketing Strategists at MoreVisibility.

July 9 2013

New Updated Google Keyword Tool

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Google AdWords has updated its existing Keyword Tool to Keyword Planner, which is now available in all AdWords accounts.  The search engine says that the new Keyword Planner combines data from its old Keyword Tool and Traffic estimator.

With the launch of the new Keyword Planner, Google will be deprecating the Keyword Tool and Traffic Estimator very soon. In addition, the external version of Google Keyword Tool will soon disappear. Those who wish to use the new Keyword Planner must sign up for an AdWords account and must be logged in to use it.

Google says that the new tool was designed to make it easier for advertisers to create new paid search campaigns and ad groups straight from the Keyword Planner.

The new Keyword Planner has the same functionality of the old tool but is more user-friendly. In addition, because advertisers must be logged into their AdWords account to use the Planner, advertisers can choose to hide keywords in the Planner that are already in the account; thus eliminating duplicate keywords.

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