Show Me Your Badge

Ryan Faria - February 18, 2010

Advertisers who participate in search engine marketing efforts are always trying to figure out how to set their text ad apart from the competition.  While creative and captivating ad copy is definitely an important element, there are other ways to make ads more attractive to searchers.

Google AdWords advertisers who also have Google Checkout on their site are now permitted to have the Google Checkout Badge displayed within their sponsored ads.  Google Checkout is a merchant account that creates a one stop location for customers to purchase and track orders across multiple sites.  Not only does this tool make shopping more convenient for the consumer, but it also protects them from fraudulent transactions.  The premium security and outstanding reputation associated with the Google Checkout product makes consumers feel more comfortable and confident about their purchase. 

If you already have a Google Checkout account, implementing this feature is very easy; all you need to do is access the Campaign Settings tab within Google Adwords.  In the Campaign Settings area, click Edit under Networks, Devices, and Extensions.  Check the box next to Connect to my Google Merchant Center Account, enter your account number and you’re done.

Once this process about has been completed, your ads will look similar to the one below.

So what are you waiting for?  Link your Google Checkout account to your Google AdWords campaign and associate your brand with this highly regarded Google product.  If you don’t already have a Google Checkout account, why not create one today?  With a limited amount of participating advertisers, now is the perfect time to take advantage of this feature; best of all, it’s free!