Spotted: Product Ads on Bing.com

Anne Garcia - March 5, 2013

Bing Ads is currently Beta testing product ads on its advertising network.  With product ads, advertisers can promote their product inventory through product datafeeds for freshness, automation and scale. These ad formats typically include a square image of the product, the product’s name, price and a link to directly take searchers to the product page.

Product ads allow searchers to see the actual product before clicking through an advertiser’s website and also facilitate price comparison shopping since the product price is included within the paid search ad format.

Late last year Google introduced its version of product ads via Google Shopping and product listing ads. Advertisers who have implemented product listing ads have seen great results with this ad format.

Bing representatives say that product ads will be available to all advertisers this summer.
Below is a screen shot of some product ads on Bing.com.