Articles in the Techniques & Strategies Category

Learn how to improve your digital marketing campaigns, drive more traffic to your website and increase conversions with favorite techniques and strategies of our SEM professionals. Create targeted ads, find your core audience, improve conversions and drive up ROI. Let our SEM experts show you how.

July 30 2018

The Importance of Bidding on Brand Keywords

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To bid or not to bid, that is the question…

If I had a dollar for every client who objected to, or at least questioned the reason for bidding on brand keywords, I would be one rich woman! As of late, I’ve had this conversation with a variety of clients. The main argument of course is, “why should I pay to show on my branded terms when I rank first organically?” There are many reasons why you should be in the top paid slot on the SERPs for brand searches, however today I’m going to focus on the most important one.

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May 22 2018

What Do Search Query Reports Really Tell Us?

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Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report  in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.

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December 27 2016

7 Usability Guidelines for Better Landing Pages

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The digital world is growing and having an optimized landing page design layout is the way to attract new customers and bring in revenue. Whether your goal is to drive sales, increase leads, or build brand recognition, focusing on customer user experience is key. Here are 7 tips to make an efficient, conversion-oriented landing page.

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