Articles in the Techniques & Strategies Category

Learn how to improve your digital marketing campaigns, drive more traffic to your website and increase conversions with favorite techniques and strategies of our SEM professionals. Create targeted ads, find your core audience, improve conversions and drive up ROI. Let our SEM experts show you how.

December 17 2015

How To Generate Leads Using ‘Leads on Twitter’ Campaigns

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Lead generation is the lifeline of any business, as without a steady flow of leads, businesses will struggle to grow. Simply put: “no leads, no business.”

“Leads on Twitter” is a new type of campaign which makes it easier for advertisers to capture prospects’ contact information without them having to fill out a form or leave Twitter.Read More

December 1 2015

Grab Your Prospect’s Attention with Bing Ads Image Extensions

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In analyzing a large quantity of paid search performance data across many different verticals, I’ve noticed that search campaigns which use ad extensions almost always outperform campaigns that don’t. Not only do ad extensions expand the physical space that your ads take, but more importantly, they offer more relevant information and an overall better experience to users, ultimately resulting in a stronger campaign performance and improved ROI.

I was really excited a few days ago when Bing Ads announced the release of image extensions in search ads. It’s interesting to note that image extensions were previously introduced and then discontinued by Google AdWords.Read More

April 6 2015

How to Market the Internet of Things

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According to Intel, by the year 2020 there will be 200 billion smart devices connected to the Internet. That’s 26 networked devices for every person on the planet. It’s easy to see why people are starting to get really excited about the future Internet of Things (IoT), but what does it mean for marketers?Read More

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