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One of the hardest parts of tracking conversions in Google AdWords is not having a unique page to use as a “conversion point.” When you don’t have a unique page, it can be difficult to determine where to place the conversion pixel. And without the conversion pixel, you’ll never know if users are taking the desired action when they come to your landing page or website.
This scenario is all-too-common if your site has limited functionality, or if your conversion occurs on a different domain. While this is never ideal, there is still a way track conversions from these pages within Google AdWords – you just have to be a little crafty.Read More
By now you should know how your holiday ads are performing. You may have even tweaked an ad here or there, based on which keyword groups and landing pages are working, and which are not. If you want to stretch your ad dollar even further, there’s a time-honored trick you can use: Ad Scheduling (also known as Dayparting).
By using Dayparting, you can schedule your ads to run when your key audience is likely to be online. For holiday shoppers, this might be around lunchtime and in the evenings. Before you do any “dayparting” though, it’s important to know for sure.
A common practice for businesses that are utilizing paid search is to create landing pages specific for the content they are trying to engage searchers for. This is beneficial because it allows a business to focus on conversions instead of just having an information page.
Here are 3 common mistakes that businesses make when creating landing pages:
The three mistakes mentioned above are just a few of many common errors. When creating a landing page, a great idea would be to show the page to someone unfamiliar with the website (or business) and see if they are able to navigate and understand what the page content is about. As they work with the website, see if they are able to identify what next steps they should take. This is helpful to see how others will view your site and give you a good indication prior to launch. Once you’ve launched a new landing page, it’s important to track the results of the page and test different variations in order to improve conversion rates.
By implementing these steps, you should be able to run a much more successful paid search campaign using landing pages.