“Thank You” Keeps Customers Happy & Brings in Revenue

Katherine Bennett - February 12, 2009

Do you remember when you were little and one of your parent’s friends gave you a piece of candy? What did your parents tell you to say? That’s right, “Thank you.” In this economy a thank you can retain customers and increase bottom line revenue. 

Believe it or not people still like to hear the words thank you, especially clients and customers. Customers will become loyal to a brand or service when they know they’re getting good service and they’re not just a number. Whenever the customer completes a transaction, (lead generation form, etc) it’s always good to have a thank you page. It’s simple, but it lets people know that their business is valued. Even better, offer an incentive on the thank you page

I recently read an article about a woman who brought Harry and David products online. After completing her purchase, she was taken to a screen that gave her a 20% off coupon to use within the next month. Although she hadn’t planned on spending more, she went back to the website a few weeks later and bought more products.

A simple 20% off coupon, as a way of saying thank you:

– Increased Harry and David’s bottom line 
– Caused a shopper to do repeat business.
– Made the customer feel appreciated
– Strengthened the customer’s loyalty for the brand

Saying thank you is a great revenue booster and relationship builder, especially to current clients and customers.

Recently I received a thank you coupon from Ann Taylor on my birthday.  I hadn’t planned on going shopping, but reasoned that if I could find something I like (which I normally do) I would buy it.  Guess what? I found a cute top and a fabulous skirt.  It’s money I hadn’t planned to spend, but it was well worth it.  Just so you know, it’s not only a female thing (to go shopping).  I asked a male co-worker to give me an example. He said he received a thank you coupon from Omaha Steaks. He ended up buying steaks again because he was getting a great deal and felt valued by the company.  In all the prior examples, no one had planned to buy, but a simple coupon made the customer happy and increased the revenue of Ann Taylor, and Omaha Steaks.

Even in a strong economy, it’s not enough to get new customers; you also have to retain the ones you currently have. A simple thank you incentive can keep customers happy and increase revenue.

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