The Digital Advertising Opportunities You’re Probably Missing

Lauren Owens - October 6, 2015

Call it an embarrassment of riches. There are so many ways to reach your audience online, build brand affinity, and try to drive conversions. If you’re still using tried-and-true methods of reaching your customers, it may be time to adopt a more progressive approach. These methods are by no means the end-all-be-all of interactive advertising, but they’re some growing techniques that you just might be missing out on.

Social Advertising

Although Facebook advertising may seem like old news by now, social network advertising options are still evolving. If you’re not yet testing these channels, it’s time to think about how social advertising can help you accomplish your goals. To learn more about tactics and best practices in social advertising, download this report.

Video Advertising

With Facebook, Twitter, Pinterest, and Instagram all making a push in the direction of video, video ads (especially on social networks) are going to be more and more common in the years to come. Lucky for marketers, these don’t have to be full-length features. Instead, they’ll be closer to 5-second visual bursts. The best video ads will be brief, visual, well-branded, and able to communicate their message sans audio.

Programmatic Advertising

Programmatic advertising provides a way for you to not only reach your audience, but deliver them personalized ads specifically when they’re likely to convert. While this takes a little let-go (you won’t always know where your ad will appear) it requires much less hands-on management and handling – once, of course, you’ve created all those personalized ads.

Native Advertising

If it feels like native advertising is everywhere, it’s because it is. There’s a good reason for this – it works. For the uninitiated, native advertising is a form of content marketing that places your content on editorial sites with the idea that it blends in with the publication’s editorial content. While native advertising isn’t necessarily going to return a one-to-one in terms of conversions, it’s an excellent way for a brand to get their ideas in front of an engaged audience.

And, are you maximizing your use of Google’s advertising platform? Improve your interactive advertising — give your Client Strategist a call or contact us for more information on the best way to reach your audience right now.

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