Remember the days when the thought of computers reading your mind seemed so futuristic? Well, welcome to the future. We’ve all heard of PPC (Pay-per-click) advertising. But how about Pay-per-gaze and even…wait for it…Pay-per-emotion? Ready or not, it’s coming to a device near you.
Google recently patented a Google Glass-based ad system called pay-per-gaze which would charge advertisers any time someone physically looked at their ad. “But how?” you ask. The answer is simple, through an eye-tracking device. When wearing the device, sensors would detect when your pupils pointed in a certain direction and how long they stayed there.
Take it a step further, if said ad made your pupils dilate — perhaps a picture of a juicy burger invoked some sort of interest in you — it would charge the advertiser even more.
Sounds like something from Total Recall, right. I agree. This technology has not officially been introduced on the market as it’s currently in beta. But rest assured, once rolled out it’s sure to raise some eyebrows.