The Future of Yahoo and Bing

Lesley Gross - July 21, 2009

By now, we are all aware of the recent launch of MSN’s Bing. For a while it seemed as though you couldn’t turn on a TV or radio station without hearing the advertisements for this new ‘decision based engine.’ However after a month of data, the initial results are in, and they don’t look promising. With only a .4% lift in search volume for the month of June, Bing’s popularity seems to have cooled already. The same report indicated a poor month for Yahoo as well.

So it seems quite logical that we are now hearing new talks of a search deal between Yahoo and Microsoft. Critics are split, some stating that a deal is imminent and others realizing that we have been in this position a few times before. So what does the future hold for these two websites and how will this deal effect advertisers spending their dollars in these engines? Only time will tell, but one thing is for sure, a deal between these two conglomerates could be the best way to join forces and confront Google head on.

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