Marni Weinberg - September 18, 2009
Yeah, I realize it’s only the third week in September, but before you know it, the holiday season will be upon is. Don’t be fooled into thinking that you have plenty of time to get your online marketing campaigns into top shape for the upcoming holiday season! It is not too early to start strategizing.
Below are some ideas and tips to capitalize on holiday sales:
- Bid more aggressively in an effort to appear in the top real estate of the engines.
- Bid on your branded terms if you are not already doing so.
- Do not let competitors snatch away your shoppers!
- Do some investigating; what is your competition bidding on?
- Shoppers love free shipping. Offer this perk whenever possible.
- Send out a holiday blast to your existing database offering loyalty discounts.
- A seamless return policy is critical, especially when it comes to gift giving.
- Offer online only specials to entice shoppers to buy holiday gifts on your site.
- A free gift with purchase makes an already good value even better!
- Provide free gift wrap. What a convenient luxury for online shoppers!
- Create compelling holiday ad copy, with clear calls to action: Buy Now, Free Shipping, Free Gift With Purchase, Free Gift Wrap, etc.
- Guarantee delivery BEFORE the holidays, even if you charge more for this option. Last minute shoppers still exist in large numbers!
- Ensure that your site is 100% secure. Shoppers want to feel safe and protected when giving their credit card information.
Happy strategizing!
