Times are a changin’

Marni Weinberg - December 5, 2008

The internet has made our lives completely different! Almost everyone has an email address or the ability to access the internet in some fashion. Children as young as 3 along with seniors as old as 100+ are utilizing the internet for a myriad of purposes. Whether it’s for fun, general knowledge, or shopping…the place to be is online! Why bother to run out to the mall when you can likely get the same gift online for a better price, without ever having to leave the comfort of your home or office?

Take Ebay for example. Ebay offers the ability to shop online for practically anything your heart desires; usually for a reduced price. Not only is there an enormous inventory, you also get to participate in the auction element that Ebay is widely known for. The auctions are enjoyable for many people and can also be educational, for kids in particular. The thrill of being the highest bidder is truly a “win win”. A win because they got to pick out what they wanted; an added win because they are learning about how the marketplace works.

With the holidays fast approaching, sites like Email Santa are getting an increase in activity and are the perfect way for kids to tell parents exactly what they want!  As a consumer, you should know that there are many online retailers who will literally stop at nothing to win your business. Take advantage of that mentality, especially given the current economy. Be a savvy online shopper! As a retailer, you should capitalize on the busiest shopping time of the year by offering as many incentives as possible!

The internet has indeed become an integral part of our daily lives. For business or pleasure, for children and adults alike, the world is at our fingertips now more than ever!