In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy:
View your marketing in 90-day terms. There are likely still customers who are looking for you; continuity of marketing will ensure they can find you.
Adjust your marketing similarly to those who are in the “challenged” category but with a longer term view of 6 months or more.
Maintain updated knowledge on how to shift your marketing budget and focus as the marketplace continues to change.
If demand for your product or service remains steady, find additional ways to connect and be a resource for your customers.
Regardless of how your marketing strategy changes, be sure to always:
If you need assistance in adjusting your digital marketing strategy to meet the demands and challenges of today’s marketplace, please email us at firstname.lastname@example.org.