Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like food, but initial data shows that ecommerce sales are also happening in non-essential categories.
Below are the top four categories reported by eMarketer for ecommerce purchases in April 2020:
Though Clothing and Apparel remain in first place, the category dropped 4% from the previous month.
A focus on at home health and self-care, caused this category to increase 6%.
This category is up 7% following the spike in demand for cleaning and disinfectants products.
With many states still under stay-at-home orders, it is likely customers will continue to heavily rely on ecommerce. Here are a few considerations when adapting an ecommerce strategy.
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