Twitter Introduces Lead Generation Card

Anne Garcia - June 3, 2013

We recently announced that Twitter introduced Keyword Targeted ads within its Timeline. Now the social network has launched Lead Generation Card, which allows users to easily share their email addresses with advertisers, without leaving Twitter or filling out long contact information forms.

Now when a Twitter user expands a Tweet, they will see an image and description of an advertiser’s offer, in addition to a call-to-action. The user’s @username and email address associated to the account that is logged in will already be automatically filled within the Lead Generation Card and the user can easily click on a button to send their information to the advertiser. The Twitter user can send their contact information directly to the advertiser without leaving the social network.

The Twitter Lead Generation card is ideal for advertisers looking to grow their newsletter and marketing promotion database. Twitter says that the Lead Generation Card works easily with most CRM systems for a seamless integration.

Lead Generation Cards are only available to Twitter’s managed advertising clients at the current time. Twitter says that it will be opened up to small and medium-sized businesses soon.

Below is a screen shot of an example Twitter provided of the new Lead Generation Card.