One thing’s for sure: Steve Jobs was a brilliant marketer and knew how to sell. Just think for a moment of what he did with the iPod: before Apple entered the market, MP3 players had been around for years, but nobody bought them, as they were considered clunky and “uncool”.
Then came Steve Jobs. Unlike all his competitors, who had tried to sell MP3 players by promoting their features, Jobs introduced the iPod by simply describing it as “1,000 songs in your pocket.” And that simple statement changed the business of MP3 players forever, and with it the entire music industry.
Here are some of the most invaluable lessons from one of the greatest marketers ever that business owners should keep in mind when planning a digital marketing campaign.
First and foremost, make sure you know who your customers are. The more you know about what’s in your customers’ minds, the more you’ll be able to identify the keywords they type when searching for your products or services or, in the case of a display campaign, the websites they are most likely to visit.
Then, when you have identified who your customers are, make sure you attract them at the emotional level. In other words, sell benefits and not features. Steve Jobs was a true master of this craft. He believed you can attract customers at the emotional level in two ways: by inspiring them, or by addressing their pain points. For digital marketers, this means writing better “benefit-driven” ad copy, or banner ads that speak to the heart of your target customers.
Lastly, Steve Jobs knew how to “keep it simple.” He delivered presentations that were short but incredibly powerful. – Remember, people have increasingly shorter attention spans, so make sure to keep your message brief and engaging. In the digital world, this lesson can be applied to landing pages. Does your landing page convey a brief, engaging, and powerful message that converts a prospect into a customer? If that’s not the case, then remember Steve Jobs.
The next time you plan a digital initiative, make sure to remember these timeless lessons from a true marketing genius, as they may help your business to earn a higher ROI on marketing dollars spent.
To learn more about how we can help your business succeed online, contact one of the qualified Marketing Professionals at MoreVisibility.