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Matt Crowley (Vice President, Digital Services) and Ashley Scharber (Director, SEO & Content) discuss why content strategy and user experience should be at the forefront of any domain consolidation discussions. They also discuss the growing trend of domain consolidation in healthcare and how to remain focused on the patient experience throughout the process.
There is a common question that we run into, both internally and from clients. That is, how should I handle internal site search result pages?