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There is a common question that we run into, both internally and from clients. That is, how should I handle internal site search result pages?
You have probably heard the expression “You never get a second chance to make a good first impression.” That rings true not only for meeting someone for the first time, but also for your company’s brand.
At this point, most all of us are familiar with and have already tried out some form of generative AI. Whether it’s been ChatGPT or Bard, this technology has made its way to the mainstream public. This has created a lot of hype in the public about these new technologies. I’m constantly encountering people outside of the search and marketing industries that are talking about how they are testing out these platforms.