While I often hear people talking about keyword density and writing original and relevant content, I don’t hear people speak about how important it is to be consistent. How many times have you come across a site where the content is targeted well for a particular key phrase, but there is little or no use of it in the title, description or keyword tags? How about sites that are using entirely different keywords in the Meta data?
The search engines are beginning to look at keyword and description Meta tags again thus making it very important to use them in a way that is going help improve the rankings for a particular site. Title tags have always been important. We have all seen people abuse these tags by keyword stuffing and other spamming techniques. This may have worked years ago, but as the algorithms continue to improve, these techniques are no longer effective. There are however, ways to use these tags to help surpass your competition in the rankings.
Ask around; what is the best keyword density for a web page to rank well for a given term? Searching on the internet I found answers ranging from 2% to 12% and one as high as 20%. The interesting thing is they could all be right.
The one thing many people fail to take into consideration when looking for this magical number is the idea that it changes based on factors related to the page or search term. Additionally, its importance in the algorithm may also fluctuate based on external influences. Instead of hunting for that perfect density, it may help to better understand what part keywords play in getting a page ranked.
I shouldn’t have to say it, but unfortunately I do; a keyword or phrase needs to be on the page in order to rank well for the term. Can a page rank if the term is not on the page? Sure if it has inbound links using the terms, but it’s not going to rank very well on those alone. Using the keyword or phrase in a variety of ways throughout a page will greatly increase the chances of showing up higher in the rankings for that term.
Now back to density…Read More