Articles written in January, 2014

January 31 2014

The Elements of Good Storytelling & How You Can Use Storytelling in Marketing

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In an earlier post, we told you that the best way to capture an audience is to tell a story. If you’re not a natural storyteller, the very prospect of having to tell one may strike fear into your well-meaning heart. Never fear, in this post, we’re going to strip storytelling down to its three most basic elements with help from this simple, six-second Vine from Lowes.

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January 27 2014

Technical SEO Checklist: A High-Level Look at What Could be Wrong with Your Website

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During many optimization projects, webmasters like to focus on on-page considerations such as content, keyword targeting and density, but none of that matters if your website has technical issues that inhibit it from being seen by the search engines. In this post, we take a high-level approach to technical SEO to give you an idea of what you should focus on before you even think about optimizing your content.

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January 13 2014

Want to Capture an Audience? Tell a Story

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The internet is a highly competitive environment. And your competitors aren’t necessarily who you think they are. In addition to your traditional competitors, you’re also competing with ads, social media feeds, GIFs, and the sheer abundance of information on the web. How can a brand cut through the clutter and command attention?

By telling a story.

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