I recently received an email from a client regarding their organic search results in Bing. They had discovered that a few links below their company listing were old and outdated. Within Bing, these sitelinks or “deep links” (as they are referred to by Bing) can be very helpful. As seen in the example below, the search result with deep links allows your listing to take up more “real estate” on the search engine results page, which helps present your business as more of an authority and visually pushes your competition lower on the page.
I’m continuing to have a lot of conversations about the devastating impact that Google’s Organic algorithm updates have had on the bottom lines of some businesses. It’s disheartening to hear stories of business owners, online marketers, and webmasters who, many without deep understanding (though some clearly knew, or looked the other way, what was going on to attain such high rankings), followed the advice of non-best practices’ SEO specialists and now have previously top-ranking web pages drowning in obscurity beyond page 3 in Google’s Natural Search Results – with traffic falling to below half of what it once was.