Many organizations only use their analytics platform to make investment decisions about the future, especially when it comes to investments in mobile optimization. This is a great start, but it only paints a small part of the picture. If you haven’t already invested in a strong mobile presence, your analytics won’t tell you the whole story
We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.