In 2010, Google announced that page speed was a factor in determining both organic rankings on desktops, and AdWords quality score. Fast forward to 2018, Google has announced that page speed will become a major ranking factor for mobile searches results. This update will go live in July 2018 which provides you with time to prepare your website.
The colors selected for your brand identity, website, and custom images have an impact on the way your current and potential customers perceive your brand. The science and psychology behind colors is important to consider when creating a brand’s identity or working with existing color palettes while creating websites. You want to be sure the overall color scheme provokes the proper response from your prospective web visitors. Below is the science behind color from the U.S. cultural perspective.