3 Signs it’s Time to Redesign Your Company’s Website

Syreeta Lockett - May 24, 2016

Is it time to redesign your company’s website? Following are three common signs that suggest it’s time to redesign your website.

1. Your Website Is Not Mobile Friendly

Think about how often you use your smartphone to surf the web. Imagine what your customers are seeing when they type in your business’ web address and are greeted with a site that’s not user friendly. It may be a sign that it’s time to redesign. With responsive website design, websites are designed to respond to the device being used to view the website, providing a fluid experience to all users; not to mention, a mobile-friendly design also improves your company’s SEO rankings. MoreVisibility is able to transition existing websites to responsive to help improve your customer’s user experience and overall rankings.

2. Your Website Does Not Reflect Your Company’s Stature or Current Marketing

Does your website reflect your business’ stature and current marketing? Be sure not to let your website go stale, as it’s the calling-card for your business. Your website should set the stage for your business. Technology moves quickly and it is important that your website’s design stays consistent with trends. At MoreVisibility, we are able to ‘refresh’ your current web design without orchestrating a complete overhaul to help you always put your best foot forward.

3. High Bounce Rate

Your bounce rate is the percentage of visitors who leave your site after visiting only one page. Focus on your homepage’s bounce rates as that’s where most of your traffic will flow through. Is it high? High bounce rates on a homepage are a sign that there is a disconnect and users aren’t funneling through your content. It may be time to reconsider your calls to action and the placement of the calls to action. It could also be a sign that your website is not reflecting the type of business customers assumed they would view. A bounce rate between 41-55 percent is average. MoreVisibility is able to do a quick website audit to analyze areas that could help improve your website.

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