3 WordPress Plugins to help manage your website’s SEO

Corey Pensky - January 9, 2023

When it comes to ensuring your website remains visible in search results, managing a WordPress site can be a challenging task. Below I will provide a brief overview of 3 WordPress plugins that will ensure you have the tools to properly manage your sites SEO.

Yoast SEO website

Yoast SEO is a popular WordPress plugin that helps you optimize your website for search engines. It has several features that can help you manage your website’s SEO, including:

  • Page analysis: Yoast SEO analyzes the content of your pages and posts and provides feedback on how to improve it.
  • XML sitemaps: Yoast SEO generates an XML sitemap for your website, which helps search engines discover and index your web pages.
  • Meta tags: Yoast SEO allows you to add meta tags to your pages and posts, including titles and descriptions, which can help improve their visibility in search results. Yoast SEO also provides a snippet preview, showing you an example of what your page may look like on a Google search result page.
  • Social integration: Yoast SEO lets you add social media open graph data to your website, so that when your content is shared on social media, it looks good and is tagged properly.
  • Schema Markup: Yoast SEO can add schema markup to your website automatically, based on the content of your pages. This can help the search engines understand the content of pages better which will provide more relevant results to users. Additionally certain types of mark up can show up as “rich results” in Google search results which provides a richer, more interactive experience for users.
  • Breadcrumb Navigation: Yoast SEO allows you to enable breadcrumb navigation on your website and customize its appearance. This can help users navigate back to higher-level pages on your website as well as help search engines understand the structure of your website.

Yoast SEO is a useful tool for managing the SEO of your website, and it can help you improve your website’s visibility in search results and make it more attractive to both users and search engines.

Redirection website

The Redirection plugin for WordPress can help you manage your website by allowing you to create and manage redirects on your site. Redirects are used to send users and search engines to a different URL than the one they originally requested. This can be useful in various situations, including:

  • Migrating a website to a new domain: If you’re moving your website to a new domain, you can use redirects to send users and search engines from the old domain to the new one.
  • Updating the taxonomy of your website: If you’re making changes to the taxonomy of your website, such as changing the URL of a page or post, you can use redirects to ensure that users and search engines can still access the content they’re looking for. Even better, Redirection will monitor pages and posts for URL changes, and create the redirect automatically.
  • Removing content from your website: If you need to remove content from your website, you can use redirects to send users and search engines to a different page on your site.

The Redirection plugin includes a monitoring feature that can be used to keep track of 404 errors on your site. 404 errors occur when a user or search engine tries to access a URL on your site that doesn’t exist.

When the monitoring feature is enabled, the Redirection plugin will keep track of 404 errors on your site and allow you to create redirects to fix them. This can be useful because 404 errors can be harmful to your website’s SEO and user experience. Additionally, if users encounter 404 errors when they’re trying to access content on your site, they may become frustrated and leave your site.

The Redirection plugin can be a useful tool for managing the URLs on your website and ensuring that users and search engines can easily access the content they’re looking for.

SiteGround Optimizer website

Page loading time is a significant factor in how websites rank in search results in Google and other search engines. SiteGround Optimizer is a plugin developed by SiteGround, a web hosting company, that is designed to optimize the performance of WordPress websites. It includes numerous features that can help improve the speed and efficiency of your website, including:

  • Image optimization: This feature allows you to automatically optimize the images on your website by compressing them without losing their quality, which can help reduce their file sizes and improve their loading times. Additionally, SiteGround Optimizer includes support for WebP images and an included converter to help convert your images to the newest most efficient image format available.
  • JavaScript and CSS minification and aggregation: SiteGround Optimizer can minify your website’s JavaScript and CSS files and combine CSS and JavaScript files from various themes and plugins into one. These optimizations can reduce file sizes and resource requests, improving your website’s performance.
  • Site Caching: SiteGround Optimizer includes a caching feature that will generate a static HTML version of your website and store it in the browser’s memory. This can help reduce the number of server requests your website makes and improve the performance of your website.

SiteGround Optimizer can potentially reduce the loading times of your web pages and improve the overall user experience of your website. It’s worth noting that SiteGround Optimizer is only available to users who host their websites with SiteGround. If you’re using a different hosting provider, you may want to consider using a different performance optimization plugin.

By installing and setting up the 3 plugins above you should have an easier time managing your site’s SEO as well as seeing an improvement in page load times which can have great benefits for user experience, advertising, and conversion rate as well as other metrics. It is also important to realize that some of these implementations are quite technical and could have adverse effects to your website if not configured correctly, so it is always important to test new plugins and features on a staging or development environment and well as make sure all changes are performed by a knowledgeable developer.

If you need help with your WordPress website, reach out to us at info@morevisibility.com.

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