5 Tips to Help with Blog Content Curation

Shanine Dorta - June 15, 2016

It happens to the best of us. We sit down to create a blog post or article but are faced with writer’s block. What do I write about? What will my audience be interested in? How can I keep my readers engaged? Following are 5 ways to help overcome the sometimes-frustrating task of blog content curation.

Read Industry-related books and articles. This will not only help you learn more about what’s happening in your industry but will allow you to share your learnings with your audience. Sharing informative content can also help establish your brand as a thought leader. Read more about this in our complementary white paper, 4 Steps to Establish Your Brand as a Thought Leader Online.

Talk to your sales team. Your sales team is the front line to your customers and are sure to have great insight into what types of questions folks ask and the types of information they are interested in, such as:

  • What problems do customers want solved?
  • What seems to be the challenges customers face?
  • Is there any content you share with them that seems to get the most positive response?

Check out online trending resources. Websites like Google Trends or Buzzsumo can provide you with a wealth of insight and information.

  • Buzzsumo lets you find the most shared content on certain websites, be it articles, infographics, videos, etc. This will help you understand what hot topics are out there and what is likely to pique your audience’s interest.
  • Google Trends lets you see trending searches (including those on YouTube). You can also view interests by region, trending queries and examine charts and data visualizations.

Attend an industry event. Oftentimes, when at an event or networking, you’ll discover first-hand what has worked (or not worked) for others. This will allow you to gather tips, tools and stats to include in your content.

Study Google Analytics. To best understand user behavior on your website and examine popular content that resonates with your audience, turn to Google Analytics. If configured properly, the data provided in Google Analytics will hold the key to your content treasure chest. If you’re unsure about whether your current Analytics is measuring properly, let us know and we can take a look.

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