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The age old axiom of, “You can lead a horse to water, but you can’t make it drink” has had so much meaning for me over the last few weeks with the latest “algorithm update”. In actuality, Google makes so many updates a year, that this isn’t really an “update”, just a reinforcement of SEO philosophies that I and other SEOs have been preaching for years: “low quality websites will be penalized in the long-run!” Don’t believe me? Read this blog post by SISTRIX: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html.
Data aside, while I do feel a little sorry for some webmasters, I can see Google’s point of view. Google is a search engine that wants to serve pages in their results that are relevant and provide a favorable user experience. Good user experience can mean a multitude of things: interesting and relevant content, fast page load times etc. For Google to stay the number one search engine in the world, they need to ensure that their search results are the best search results you can find, anywhere. While other search engines like Bing and Ask may be a little less stringent in their webmaster guidelines, their algorithms just aren’t as sophisticated as Google’s in that they can be a little “naÃ¯ve” with the results they serve.
Google’s algorithm was built on the foundation that the amount and quality of the inbound links pointing to a web document should be a major signal when ranking pages. Google also want to present the most relevant, topical (if need be) and compelling data that they can. With the plethora of Google algorithmic updates per year, it’s possible that Bing may fall by the wayside. The only real way to detect any obvious differences between the algorithms of both search engines is to simply compare search results for the same keyphrase.
With that being said, it’s safe to say that all search engines are always looking to serve pages in their SERPs that adhere to all of the same basic SEO best practice doctrines: well structured websites with good content, created for users and not just for the search engines, will always garner better rankings than ones that don’t.
Landing pages are critical to internet marketing campaigns. Successful marketers know that optimizing landing pages is equally important as the offer itself. Finding the balance between the amount of content, creative design, and form length are the key.
Design, content, and strategy all play a large role in the success of form fulfillment. Keep in mind these five key optimization tips to improve your next marketing campaign.
Who said data kills? This is the question I repeatedly ask after discovering the vast number of businesses that fail to drive decisions based on data. In the online marketing world, data is arguably the most important resource for marketers. Data not only helps formulate marketing strategies, but it also becomes a guide to determine how businesses should best utilize their resources.
At MoreVisibility, Google Analytics is used to track client’s traffic, formulate marketing strategies, drive business decisions, and ultimately increase the bottom line. Simple, right? No, merely using data to guide best practices is only half of the struggle. Businesses must not only collect data, but monitor analytics consistently to gain a macroscopic understanding of what is truly happening on a day to day basis.
In essence, data can and should be used to determine any anomalies occurring on your website. Constantly examining analytics in this way allows you to dive into mishaps in real time, in the event that a link has been broken or is not tracking correctly through Google Analytics. Often, businesses won’t realize until months later that data is not being tracked when the anomaly is identified. The unfortunate part is that crucial information is being lost each time businesses fail to use preventative check and balance tools to minimize human error.
With the exponential growth of internet users, data collection and monitoring is paramount for business growth and development. Be sure to use some of these helpful tips to maximize the benefits of data collection and analysis for your business.