Ready to amplify your site’s optimization? Learn techniques and best practices for advanced SEO – from considerations for URL redirects and website architecture to the latest techniques for helping your search engine results stand out – our experts have the ideas and strategies to take your Organic placement to the next level.
Have you ever stepped back and looked at your website from a user’s perspective? You only get one first impression, so make sure it’s a lasting one. Good design and functionality is critical in giving a great user experience and is essential in building trust and relationships with your visitors. It is best to think about the experience from your visitor’s perspective, since you really wouldn’t be much without them.
Your website is your face to prospective consumers, and as a result can heavily impact your bond with them. Every interaction a user has on your site directly impacts the relationship they have with you and how they will portray your site to others. Poor design, content errors and confusion can take away from your credibility. A well-designed site, with simple navigation, good content and clear calls to action will impact your business favorably.
Streamline the funnel you want visitors to venture down. Let users know what you want them to do in a clear and concise manner. Don’t confuse or overwhelm the reader with an abundant amount of content and calls to action. Don’t cause frustration or reasons for them to want to leave the site with error messages and pop-ups.
Be sure to enable an analytics tracking system, such as Google Analytics, so you can better assess your users and their experiences on your site. Most analytics platforms allow you to dive deeper into how your traffic has arrived, how much time they spent on a page, if they ventured further into other pages of your site, or if they exited at a certain page, and didn’t venture any further. Analytics can supply you with the ability to monitor trends and patterns with your user’s engagement. Stats can reveal what pages are causing more problems than others. Knowing how your visitors are interacting with your site and what your site’s pain points are, will help to assist you in achieving the best user experience possible. Enabling an analytics platform can help to determine who your target market is, what their likes and dislike are and achieve a higher grade of user engagement.
Always keep in mind that your users are the reason that you can continue to stay in business, so making them happy should remain your main mission. You should consider your users as the main focus behind your design and development efforts and decisions.
So many articles and other blog posts are starting to focus on what will be new in 2010 and how search will change. While it is good to focus on the future, let’s not forget that there is still time in 2009 to work on optimizing your website. While search is always changing and 2010 will be a year of change and new tactics, you need to crawl before you can walk and then ultimately run. In the next few weeks, focus on some basic items that can help your site now and well into the future. Below are some things you can focus on right now.
Fundamentals are the basis for good SEO and good website marketing. Make sure you have these basics down before you move on to the advanced steps. Once you have accomplished these steps, you will be positioned to take more advanced tactics.
Focusing on just one aspect of SEO can hinder more than help your optimization efforts. For instance, only taking care of your keyword research can prove a futile effort if search engines are unable to crawl your site. Having too much code on the page can increase the code to content ratio, thus reducing the density of the targeted keyword for that page.
Also, if you set up your robots.txt file incorrectly by not writing the correct instruction to not index certain pages, ones optimization efforts can be thwarted. If a large website with thousands of pages only wants the most important pages indexed, the search engine spiders may only index a certain portion of the site and may not be able to include the more important pages in its index. Another factor that may hinder a website’s performance if not included in optimization is the lack of quality inbound links to the site. You could have the best web content in the world, but if people are not linking to it, the lack of traffic to the site could make the rest of the optimization worthless.
It’s also important to ensure that all of the meta data on the site is as unique as possible. To increase the reach in the search engines for multiple search terms, keeping your titles, descriptions and keywords as unique as possible can make the world of difference in search engine indexing.
To conclude, it is intelligent to have a holistic approach to SEO as opposed to only utilizing one aspect. To truly give your website the best chance to rank well in the search engine results pages, fixing multiple SEO issues can only serve to give you that extra edge.