If you depend on Organic website traffic for new and returning business, it’s important to understand the effects that search engine algorithm updates can have on your web traffic. Usually run to prevent search spam and improve the SERPs, search engine algorithm updates can be confusing for web masters and interactive marketers. Learn about the latest algorithm updates and what they mean for your website.
Recently there has been a lot of talk about Google’s supplemental index. There seems to be some confusion as to what determines if a page gets put into the main results index or the supplemental results index. Recently Matt Cutts, software engineer at Google touched on this issue. In his recent Blog post he talks about how having pages within the supplemental index doesn’t mean there have been penalties applied. The main reasoning behind a particular page being put into supplemental index would be due to its Page Rank. This would mean Google may not be counting the links the page once had or not giving the same weight for those links as before. The solution to having the pages within the supplemental index returned to Google’s main index would be to build high quality links for these pages.
Its almost the new year and time for the major engines to publish the search statistics for the outgoing year. While not to be used as serious data research (I believe the results are highly filtered) it is still fun to see which terms people are searching for and how they compare to your own top searches. Here they are the top search results for 2006 from the big three engines…
Google Zeitgeist – They were first to do the end of year list and still a fun read today.
Yahoo! Buzz Index – Technically available all year round, the “overall top searches” is a great read
MSN Top of Live Search – They are the new kid on the block, but are not to be out done.
Let us know if you think any important searches are missing or if you are just plain shocked at something on the list. Personally, I have no idea who or what “bebo” is but it made the top of both Google and MSN. Can anyone help me out with this?
Good natural search engine rankings are understandably the goal of almost all websites. With the competition so fierce in many markets for these rankings, the major search engines try to keep the playing field level by not divulging to much information about how they rank the sites. If the algorithms were public knowledge, many people would use this information to try and manipulate the rankings to their favor. The smaller or busier webmaster would not have a chance. The fallout of this for SEO is that industry information is fluid. We know the engines change their algorithms on a regular basis and almost everyday new information about site optimization is uncovered and old information is discounted.
Morevisibility’s Natural Search Blog is here to help keep our visitors up to date with these changes and informed about the industry as a whole. Website technology, design, content and marketing all play a major roll in how a site performs in natural search. These factors along with engine specific news or optimization factors, the tidal wave of Social Media Optimization, and general or theoretical topics will be covered.