Article Archive by Author

May 29 2018

What’s Your Website’s Pre-Launch SEO Plan?

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If you’re like many online marketers in the midst of a Website Redesign, your top focuses (not necessarily in this order) are: being on time, staying on budget, and achieving your design and website goals (improving on an existing website flaw or enabling new website features, for example). Except for the occasional acknowledgment that “we’re doing redirects” (albeit with or without a best practices strategy), one thing that rarely makes a marketer’s list of top priorities during a redesign is SEORead More

April 11 2016

Ultimate Guide to Web Content Part 5: Video Strategy

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If a picture is worth 1,000 words, a video maybe worth 1 million, but not all videos are created equally. If you don’t have a clear, well thought out strategy for your brand’s video production – your video efforts could fall flat. Here’s how to get started…

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February 23 2016

Ultimate Guide to Web Content Part 4: Managing Multiple Authors

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With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

  • Having the resources to produce all the content necessary
  • Maintaining quality and expertise in the presence of quantity demands
  • Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More

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