With each year, internet marketing gets a little more complex – especially SEO. The strategies that worked a few years ago just won’t hack it in this highly competitive – and highly distracting – environment. But there are ways to help your brand come out on top – even if you’re in a competitive field. In this post, we’ll look at some of our favorite advanced strategies for getting found in the SERPs (Search Engine Result Pages) today.Read More
Most marketers think of SEO and social media as completely different animals. But this couldn’t be further from the truth. Your social profiles can rank independently from your website, and help expand your brand’s digital footprint. As with everything, though, the devil is in the details. That’s because an unoptimized, unbranded social profile is a largely ineffective profile.
So today we’re talking basics – optimizing your social profiles so that they appear in the SERPs for branded terms. This can help you edge out your competitors, and keep your branded content in front of the eyes of your core audience.Read More
A few weeks ago, Google’s head of search spam, Matt Cutts, declared guest blogging as “done” saying, “stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Cutts was responding to a flurry of spammy practices being conducted lately by brands as large as Expedia. What began as a great way to put relevant information in front of relevant audiences became just another way to get a link. As Cutts said:
“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about ‘how to automate guest blogging.’”
But guest blogging – true, authentic, guest blogging – remains a fundamental way to drive traffic and build awareness, so long as you’re doing it right.