In an earlier post, we told you that the best way to capture an audience is to tell a story. If you’re not a natural storyteller, the very prospect of having to tell one may strike fear into your well-meaning heart. Never fear, in this post, we’re going to strip storytelling down to its three most basic elements with help from this simple, six-second Vine from Lowes.
The internet is a highly competitive environment. And your competitors aren’t necessarily who you think they are. In addition to your traditional competitors, you’re also competing with ads, social media feeds, GIFs, and the sheer abundance of information on the web. How can a brand cut through the clutter and command attention?
By telling a story.
More and more, the big brands are taking to content marketing in a big way – creating offsite blogs that deliver brand experiences in new and exciting ways. Here are some great examples of how the big brands are tackling content marketing and curation, as well as some tips for implementing great content marketing campaigns of your own.