In an effort to offer a better mobile experience to their customers, many companies have built mobile apps with rich, mobile-only experiences. This is terrific and can provide companies with a real competitive advantage in the ever-growing mobile space. However, you must still be able to drive users to your app, and this can be difficult for some companies. Luckily, search engines provide a path to help you accomplish this.Read More
It’s not news to many that SEO is a process, and seeing results takes time. But how can you be sure you’re on the right track? In this post, we’ll look at some specific metrics to track in order to gauge the success of your efforts.Read More
There has been a lot of talk lately about Google’s decision to make site security a ranking factor for Search Engine Optimization (SEO). But whether or not you switch from an unsecure site (HTTP) to a secure site (HTTPS) currently has very little to do with SEO. There are bigger questions to consider, including the size of your website, what your website is used for and what kind of resources you have to implement and manage a secure site.
Let’s look at some basics: