It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google provides a few tools that can be used to help you with implementation and testing. We explore these tools below, but remember, even with proper implementation, rich snippets may not show for your results.
Imagery and multimedia enable webmasters to illustrate important concepts, tell stories, and otherwise engage their online audiences. But images that aren’t optimized cannot be easily understood by search engines. This makes for a less than optimal experience when it comes to SEO. In this post, we’ll look at the basic SEO best practices for image optimization.
On client calls and in meetings, many of the same SEO questions routinely arise. You want to know how to handle redirects, how your mobile site affects your desktop site, and that perennial SEO favorite, how many keywords to use on a page. So, in order to provide you with a go-to resource, we’ve pulled these questions into a single post. Read More